E-commerce has had a tremendous impact on the travel industry of today and has made customer and firm relationships stronger and easier to manage. The travel industry has introduced a new form of communication with its firms and customers. The ec E-commerce has had a tremendous impact on the travel industry of today and has made customer and firm relationships stronger and easier to manage. The travel industry has introduced a new form of communication with its firms and customers. The ecommerce advance in the travel industry has moved away from face to face interactions to online interactions with customers and firms. The industry is intergrading new forms of communications over the internet via e-mail and online websites. In some cases different firms have joined together online to make a website where customers have one stop shopping for all their travel needs. Customers have the ability to book reservations for transportation and lodging in one place which saves time and money to both the customers and the firms in travel industry. With the implementation of new technology, firms can lower their operating costs and give back some of the savings to the customer. Firms in the travel industry have also moved to a new kind of management called Customer Relationship Management and have implemented new software to track customer relationships. CRM is a set of technological tools that allow firms to manage their customer base and find out why the customer keeps coming back for repeat business. . Sample Heading 2 This is where you tell your story or provide information to your visitors. Be sure to include changes or new information in a timely fashion. By keeping your Web site up to date, visitors will have a reason to return often. You may add text or HTML code to this field and make it as complex as you want. Or, you may erase the content of this field causing it to be hidden when people visit your site. Sample Heading 3 This is where you tell your story or provide information to your visitors. Be sure to include changes or new information in a timely fashion. By keeping your Web site up to date, visitors will have a reason to return often. You may add text or HTML code to this field and make it as complex as you want. Or, you may erase the content of this field causing it to be hidden when people visit your site. Sample Heading 4 This is where you tell your story or provide information to your visitors. Be sure to include changes or new information in a timely fashion. By keeping your Web site up to date, visitors will have a reason to return often. You may add text or HTML code to this field and make it as complex as you want. Or, you may erase the content of this field causing it to be hidden when people visit your site.